Monday, December 03, 2012

Medical Device Simulators Increase Sales

If you're in the business of developing and selling medical devices, you're all too aware of the difficulties of demonstrating your product to prospective customers. Sure you can hook it up to a live patient that is suffering from the ailment that your device helps to treat, but that's not very convenient when you're on a sales call or the floor of a conference hall. Medical device simulators, a proven tool for training, are excellent when it comes to demonstrating your product. Virtual medical device simulators allow you to demonstrate your product to anyone, anywhere, and at any time - critical features for any sales person.

CAE Healthcare recently announced that they had sold their 1,000th iStan patient simulator to the Paris Simulation Center at the University of Louisville School of Medicine. This patient simulator costs approximately $150k and can be programmed to mimic medical conditions by displaying typical symptoms, and then responding to treatment. Includes realistic:
  • Bodily fluids and secretions
  • Jugular vein distention
  • Lung, heart, and bowel sounds
  • Articulated skeletal structure
It's common knowledge that you can have the greatest product in the world, but without an effective sales and marketing effort in place, you're success is far from guaranteed. If you're selling pens it's no problem to demonstrate your product under any circumstances,  but if your product is a piece of equipment that works in conjunction with a human body suffering from a disease, it's a lot harder to show someone how it works. This is where virtual simulators come into play, by providing the means to quickly and effectively show a lead your product in action, can directly lead to more sales.
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