Sunday, August 02, 2009

ForgeFX Develops 3D Pig Farm Training Simulation for Pfizer Animal Health

ForgeFX partnered with Carthage Veterinary Services to develop the Pfizer Animal Health Virtual Pork Production Simulation, named Virtual Walking the Pens. Pfizer Animal Health’s dedication to the health and wellness of animals, and a commitment to research combine to help protect the health of farm animals and the productivity of livestock. The training and education taught by the simulator allows pork producers to help pigs stay healthy, resulting in a more profitable operation. This interactive 3D simulation allows users to work in a virtual 3D farm, diagnosing and treating pigs at the first sign of disease, which is the key to a successful pork production business.

This custom interactive 3D simulation, available in both French and English, allows Pfizer customers to do a virtual barn-walkthrough of a wean-to-finish farm, identifying and treating sicknesses in the barn. Once a player has identified issues they must take the appropriate action to correct the problem, or experience the consequences in the barn and the effect on their bottom line. The simulation allows the user to experience many different scenarios within the virtual environment, similar to those that pork producers deal with on a daily basis in the real world. Ranging from pigs with neurological problems, to clogged waterers and feeders, to Mulberry heart disease, the simulation provides a virtual barn for the users to work in, spotting and treating sick pigs. The user's score, determined by the level of profitability attained by the virtual farm, is tracked by the simulation and delivered at the conclusion of a session, along with assessments and recommendations for a higher level of efficiency.

The purpose of this training simulation is not to replace existing training, but to provide supplemental education to the existing training curriculum. The simulation is a great training tool for new employees as well as a valuable refresher for those who are already experienced in pork production. Knowing how to quickly identify and treat illnesses is crucial to running a profitable livestock farm. This 3D simulation provides a risk-free environment for farmers to experience the potential pitfalls of pork production and avoid them in the future, when real-world situations confront them. Farmers are able to experiment with different barn management techniques to find the approach that works best, something that is easy to do in a simulation, but not possible or practical in the real-world. Risks to livestock, personnel, and material consumption are removed in the simulation, making it a valuable tool for teaching and training.

Combining deep content expert knowledge with proven interactivity models, Pfizer Animal Health, Carthage Veterinary Services, and ForgeFX developed this 3D simulation that allows users to quickly grasp the controls and get to work in a virtual barn. The simulated barn is fully functional, including interactive water medicators, curtain controllers, fans, thermostats, feeders, mats, lights, and of course pigs. The simulation promotes education and improved health of all the animals in the operation.

Learn more and download the 3D simulation here